Redring Xpelair Group has announced its intention to restructure its Field Sales into separate teams responsible for ventilation under the Xpelair brand and water heating products under the Redring, Galaxy and Creda brands.
This change to the sales force structure was reached in response to extensive market research and competitor analysis, and following consultation with a number of major customers.
The restructure will enable the company to focus more closely on these very separate and distinctive market sectors, providing a better service to its customers.
The change was announced internally on 25th June and consultations are now underway to finalise the details of the proposed new structure, with the aim of being operational by the end of August 2013.
In announcing the change, Mark Quigley, Sales and Marketing Director at Redring Xpelair Group, said “The ventilation and showering markets are very diverse, each with their own set of competitors and market drivers. By having dedicated Sales and Marketing teams focusing specifically on the different markets, we can compete more effectively and provide a significantly better service to our customers.
